Hyber is Sweden’s largest subscription rental platform for children’s clothes and products. The company was launched with a mission to make rental a trusted consumption habit among families so that children can grow up with quality while doing the environment and the planet a favour. This by making it easier for growing families to make better and more sustainable choices.
The overall goal 2020 was to raise awareness and recruit new members to the Hyber family. They also wanted to prove that the clothes they are renting out are of high quality and long lasting. Therefore we created a full day event in the woods of Värmdö. We invited some of the most influential parents and their children to an outdoor event at Siggesta Gård. In place, we let them try out Hyber’s clothes and challenged them through an obstacle course.
Due to the corona restrictions we decided to keep the event outdoors and to invite a limited number of people. All of the invited influencers came and expressed their and their children’s enthusiasm regarding the event and posted both photos and videos from the woods.