The post Kardashian era – how will it affect influencers?

Once again you can read a brilliant opinion piece in Resumé written by our colleague Patrizzia. A first era of influencer marketing is beginning to come to an end, along with a long period of economic prosperity. It is clear that in these more austere times, signs of fatigue are beginning to show towards the consumerism and short-sighted waste of the previous decade. In a macro shift where extravagance loses its appeal, it is reasonable to consider what will replace it.

Read the article here!

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