Junosofa: Can ‘guy shopping’ save the planet?

Women have a lower carbon footprint than men in all areas except one. They cannot stop buying new clothes or resist fast fashion. In contrast, men have for generations invested in a wardrobe with carefully selected quality pieces. One cannot help but wonder: is ‘guy shopping’ the answer to the unsustainable principles of the fashion industry today?

Together with the one and only guy researcher Saskia Cort, we’ll explore the gender paradox within shopping, fashion, and style. We welcome you to an exciting panel discussion and an after work with some of the industry’s brightest minds.

RSVP to: osa@junopr.se

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