Junosofa: A sustainable consumer culture – a utopia?

2019 seems to be the year when anti-consumption as a phenomenon leaves the moss green salons and moves into the everyday life of modern people. Will we really stop buying things and how should companies navigate a reality of consumer anxiety?

Participants:

Annahita Yazdi – influencer who has stopped consuming.

Jacob Östberg – consumption researcher who believes that the culture of consumption is here to stay.

Sofie Saberski – marketing manager at Naturkompaniet who will give the companies perspective on the situation.

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