Junosofa: A sustainable consumer culture – a utopia?

2019 seems to be the year when anti-consumption as a phenomenon leaves the moss green salons and moves into the everyday life of modern people. Will we really stop buying things and how should companies navigate a reality of consumer anxiety?


Annahita Yazdi – influencer who has stopped consuming.

Jacob Östberg – consumption researcher who believes that the culture of consumption is here to stay.

Sofie Saberski – marketing manager at Naturkompaniet who will give the companies perspective on the situation.

Explore some news

10 Apr 2024

What’s your best mistake?

Our CEO Kristina was recently interviewed by Tidningen Chef on her best mistakes as a…

04 Mar 2024

Shared values aren’t enough anymore – how communicators can bring the model forward

Our brilliant colleague Patrizzia shares her thoughts on how shared values as a business concept…