2019 seems to be the year when anti-consumption as a phenomenon leaves the moss green salons and moves into the everyday life of modern people. Will we really stop buying things and how should companies navigate a reality of consumer anxiety?
Participants:
Annahita Yazdi – influencer who has stopped consuming.
Jacob Östberg – consumption researcher who believes that the culture of consumption is here to stay.
Sofie Saberski – marketing manager at Naturkompaniet who will give the companies perspective on the situation.
